ARAMARK, a world leader in providing award-winning food and facilities management services to health care institutions, universities, school districts, stadiums and arenas, and a provider of uniform and career apparel has been a Back-to-School Campaign partner for the past six years. This year, ARAMARK is raising awareness of the importance of health care coverage and promoting the availability of low-cost and free health care coverage and the national toll-free 1(877) KIDS-NOW number through its colorful paycheck inserts. www.aramark.com

Giant Food LLC, which operates 186 Giant Food and Super G supermarkets in Maryland, Virginia, Delaware and Washington, D.C., has been a partner of the Back-to-School Campaign for the past seven years. To reach potentially eligible families this fall, 180,000 Giant quart size milk cartons are featuring information on low-cost and free health coverage programs as well as the national toll-free 1(877) KIDS-NOW number. Giant will also raise awareness of these programs and promote the national toll-free number in its stores through posters, fliers and advertising circulars. www.giantfood.com

The Kroger Co. Family of Pharmacies, part of one of the largest grocery retailers in the country, is a Back-to-School Campaign partner for the third year in a row. This fall, Kroger will conduct a number of outreach activities, including featuring information on low-cost and free health coverage and the national toll-free 1(877) KIDS-NOW number on the back of a quarter of a million cereal boxes and airing public service announcements over its in-store public announcement system. Pharmacists will also encourage potentially eligible families to call the national toll-free number to find out if their children are eligible. www.kroger.com

Major League Soccer (MLS), the nation's top-flight professional soccer league comprised of 13 teams, is a Back-to-School Campaign partner for the third year in a row. MLS is using their communications channels to educate soccer fans about the availability of health care coverage for kids. MLS teams across the country will inform families that low-cost or free health coverage may be available for their children by placing ads in game programs, playing Back-to-School PSAs during halftime, and distributing materials to families at games. Additionally, MLS promoted the 1(877) KIDS-NOW toll-free number in an ad in the 2007 Sierra Mist MLS All-Star Game program. www.mlsnet.com

The Office Depot Foundation supports programs that enhance quality of life for children, strengthen communities, encourage local and international economic growth, and empower schools and non-profit organizations. The Office Depot Foundation joins the Back-to-School Campaign for the first time this year. Through its National Backpack Program, the foundation is donating 5,000 backpacks filled with school supplies for kids to be distributed at enrollment events across the country. www.officedepotfoundation.com

Pfizer Inc is committed to helping people improve their health by discovering and developing medicines, as well as informing consumers and health care providers about Pfizer medicines and the medical conditions they treat. As a Back-to-School Campaign partner, Pfizer is supporting the distribution of promotional fans that highlight the national toll-free 1(877) KIDS-NOW number and Pfizer's patient prescription assistance programs - Pfizer Helpful Answers® - at health and enrollment events across the country. Pfizer will also help inform people in need about the availability of low-cost and free health care coverage and about Pfizer Helpful Answers® at community events across the country. Pfizer Helpful Answers® is a family of programs that helps people without prescription coverage save on many Pfizer medicines, no matter their age or income. People with limited incomes might even qualify to get their Pfizer medicines for free. www.Pfizer.com

Stop & Shop the largest supermarket chain in New England, has been a Back-to-School Campaign partner for the past four years. This fall, Stop & Shop will raise awareness of available low-cost and free health care coverage programs and promote the national toll-free 1(877) KIDS-NOW number in 385 of its stores in Connecticut, Massachusetts, New Jersey, New York and Rhode Island through posters, fliers and print public service announcements in advertising circulars. www.stopandshop.com

The Amateur Athletic Union (AAU), the largest not-for-profit multi-sports organization in the United States, has been a partner of the Back-to-School Campaign for the past seven years. AAU has regularly included outreach materials in mailings to its sports programs across the country, placed print public service announcements in its event programs and hosted outreach booths at national AAU events. This year information on low-cost and free health coverage was distributed at the AAU Junior Olympic Games in Knoxville, Tenn. www.aausports.org

The National Association of Chain Drug Stores (NACDS), representing the nation's leading retail chain pharmacies and suppliers, has been a partner of the Back-to-School Campaign for the past seven years. NACDS is encouraging its member companies and their pharmacists to participate in efforts to reach potentially eligible families through its newsletter, The Practice Memo, which is distributed to more than 140,000 pharmacists nationwide. NACDS is also featuring information in its Issue Update newsletter, which reaches approximately 200 CEOs and CFOs, and 800 pharmacy operators. www.nacds.org